Privacy policy

We take privacy seriously

Protecting your privacy during the processing of personal data is an important concern for us. When you visit our website, our web servers automatically save the IP address of your Internet service provider, the website from which you visit us, the pages on our website that you visit, and the date and duration of your visit. This information is necessary for the technical functionality of the webpages and the secure operation of the server. A personalised evaluation of this data is not carried out.

If you send us information via the contact form, this data will be stored on our servers in the course of data backup. Your data will be used by us exclusively to process your request. Your data will be handled in a strictly confidential manner. Your data will not be passed on to third parties.

Responsible party:

Fit Brands Ltd 
Unit 13A Tanfield Lea Industrial Estate (North)
Tanfield Lea
Stanley
Co Durham
DH9 9UU
E-Mail: bryan.oliver@fitbrands.co.uk

Personal data

Personal data are data about yourself. This includes your name, your address and your Email address. You are not obligated to disclose any personal data in order to visit our website. In some cases, we need your name and address as well as further information to be able to offer you the service you require.

The same applies if we supply you with informative material on request or if we answer your enquiries. We will always notify you in such cases. Otherwise, we only save data that you have automatically or voluntarily submitted to us.

When you use our services, we normally only collect data that are necessary to be able to offer you our services. We may ask you for further information on a voluntary basis. Whenever we process personal information, we do so in order to provide you with our services or to pursue our commercial interests.

Server Log Files

Website providers automatically collect and store information in so-called server log files, which your browser automatically transmits to us. These are:

• Data and time of the request
• Name of the requested file
• Page from which the file was requested
• Access status (file transferred, file not found, etc.)
• the web browser and operating system used
• complete IP address of the computer making the request
• amount of data transmitted

This data is not combined with other data sources. The processing is carried out in accordance with Art. 6(1)(f) DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.

This data is stored by us for security reasons, especially with regard to the prevention of attempts to attack our web server. It is not possible for us to draw conclusions regarding individuals based on this data. The data remains on our web server for 21 days and on a log server for 6 months. The data is processed for statistical purposes only; it is not compared with other datasets or passed on to third parties, even in extracts.

Cookies

When you visit our website, we may store information on your computer in the form of cookies. Cookies are small files that are transferred from an Internet server to your browser and stored on your hard drive. The information stored in the cookies allows you to be automatically recognised the next time you visit our website, which will make it easier for you to use the site. The legal basis for the use of cookies is your consent in accordance with Art. 6 (1)(a) GDPR or, for necessary cookies, our legitimate interest in accordance with Art. 6 (1)(f) GDPR. Our legitimate interests are in maintaining the functionality and security of the website, protection against misuse and improving our service.

Of course, you can also visit our website without accepting cookies. If you do not want your computer to be recognised the next time you visit, you can also refuse the use of cookies by changing the settings in your browser to “refuse cookies”. The respective procedure can be found in the settings of your browser. If you reject the use of cookies, however, there may be restrictions on the use of some areas of our website.

Withdraw or change your cookie consent and get more information about the functional duration of the individual cookies. 

Google

Google Tag Manager

This website uses Google Tag Manager. The Tag Manager does not collect personal data. The tool activates other tags, which may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, it will continue to persist for all tracking tags implemented with Google Tag Manager. You can find Google’s privacy policy for this tool at: https://policies.google.com/privacy

Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, hereinafter “Google”, on our website. Google Analytics 4 uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information collected by means of these cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

We use the User ID function. The User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities during those sessions) and to analyze user behavior across devices.

We use Google Signals. This allows Google Analytics 4 to collect additional information about users who have activated personalized ads (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.

The anonymization of IP addresses is activated by default with Google Analytics 4. Due to IP anonymization, your IP address will be truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics 4 is not merged with other Google data.

During your visit to the website, your user behavior is recorded in the form of “events”. Events may include:

• Page views
• First visit to the website
• Start of the session
• Your “click path”, interaction with the website
• Scrolls (whenever a user scrolls to the end of the page (90%))
• Clicks on external links 
• Internal search queries
• Interaction with videos
• Downloaded files
• Ads seen / clicked
• Language settings

The following is also recorded:

• Your approximate location (region)
• Your IP address (in truncated form)
• Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• Your internet provider
• The referrer URL (via which website/advertising medium you came to this website)
• User ID 
• Interests 
• Demographic data

Google will use this information for the purpose of evaluating your usage of our website, compiling reports on website activities for us, and carrying out further services relating to website activity and Internet usage.

Google will transfer data to third parties only on the basis of statutory requirements or as part of contract data processing. Under no circumstances will Google combine your data with other data collected by Google. The data will only be passed on to Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

The data sent by us and linked to cookies are automatically deleted after 14   months. The deletion of data the retention period of which has been reached takes place automatically once a month.

The legal basis for this data processing is your consent pursuant to Art. 6 Para. 1 Sent. 1 lit. a GDPR.

Google also offers an opt-out add-on for the most popular browsers, which gives you more control over what information Google collects about the websites you visit. The add-on indicates to the JavaScript (ga.js) of Google Analytics 4 that no information about the website visit should be transmitted to Google Analytics 4. However, the Google Analytics 4 opt-out browser add-on does not prevent information from being transmitted to us or to other web analytics services we may use. For further information on installing the browser Add-On, please click on the following link: https://tools.google.com/dlpage/gaoptout?hl=de

If you visit our website from a mobile device (smartphone or tablet), you will need to click this link instead to prevent Google Analytics 4 from tracking you within this site in the future. This is also possible as an alternative to the above browser Add-On. By clicking the link, an opt-out cookie is set in your browser and is valid only for this browser and this domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so you will have to click the link again.

If you’ve agreed that Google may link your web and app browsing history to your Google Account and use information from your Google Account to personalize ads, Google will use your information in conjunction with Google Analytics data to create target audience lists for remarketing purposes across multiple devices. Google Analytics 4 will first collect your Google-authenticated ID on our website, which is linked to your Google account (i.e. personal data). Google Analytics will then temporarily associate your ID with your Google Analytics 4 data to optimize our target audiences.

If you do not agree, you can turn it off via the corresponding settings in the “My Account” section of your Google Account.

You can find out more about the Google privacy policy and data protection regarding Google Analytics 4 at: https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.

For further information on the use of “cookies” on our website and on revocation, please refer to the last section “Cookies”.

Google Ads Conversion Tracking

We use the online advertising programme “Google Ads” on our website and, in this context, conversion tracking. Google Conversion Tracking is an analytical service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and complying with the applicable data protection laws. The cookie for “conversion tracking” is placed on your computer when you click on an ad displayed by Google. These cookies remain valid for a limited period, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the ad and been redirected to this page. Each Google Ads client receives a different cookie. There is thus no possibility for cookies to be tracked through the websites of Ads clients. The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page that has a conversion tracking tag. However, we do not receive any information that personally identifies users. Your data may under certain circumstances be transferred to the USA. The data processing, in particular the placing of cookies, is carried out with your consent on the basis of Art. 6 1(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on your prior consent until the point of its withdrawal.

Further information and the Google privacy policy can be found at: https://www.google.com/intl/en/policies/privacy/

For more information on the use of cookies on our website and your right to withdraw consent, please refer to the “Cookies” section. 

Google Doubleclick

Doubleclick by Google is a service by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were accessed. The cookies contain no personal information. The use of DoubleClick cookies only allows Google and its affiliates to display ads based on previous visits to our or other websites. The information generated by the cookies is transferred by Google to a server in the United States for evaluation and is stored there.
Google will transfer data to third parties only on the basis of statutory requirements or as part of contract data processing. Under no circumstances will Google combine your data with other data collected by Google.

For more information about the use of cookies on our site, please see the section "Cookies".

In addition, you can prevent Google from collecting and processing the data generated by the cookies, as well as the data related to your use of the webpages, by downloading and installing the browser plug-in available under the following link under the item DoubleClick deactivation extension. Alternatively, you can disable Doubleclick cookies with this opt-out.

Facebook

Facebook Pixel

This website uses the “Facebook Pixel” service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

We use Facebook Pixel to display ads to you and other potentially interested users on Facebook and other websites and to measure the impact of our advertising. Through Facebook Pixel, your browser establishes a connection with Facebook and, once you have agreed to the use of cookies requiring consent, places a cookie for 180 days with the information that you have accessed our website or clicked on one of our ads. If you are registered with Facebook, Facebook can assign the visit to your account. The legal basis for the processing of your data is your consent, Art. 6 (1)(a) GDPR.

You can withdraw your consent at any time with future effect:
a) by setting your browser accordingly;
b) by logging in as a user of the social network Facebook at https://www.facebook.com/settings/?tab=ads#_
c) by deactivating your consent on the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org/.

For more information on the use of cookies and consent withdrawal options on our website, please refer to the “Cookies” section. 
We have entered into a shared responsibility agreement with Facebook in relation to the processing of your data in accordance with Art. 26 GDPR, the terms of which you can view here.

For more information about how Facebook processes personal data, including how to assert your rights as a data subject against Facebook Ireland, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy. Specific information and details about Facebook Pixel and how it works can also be found in the Help section of Facebook.

Youtube

We use the YouTube embedding function to display and play videos from the provider YouTube (hereinafter “YouTube”), which belongs to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).

The privacy-enhanced mode is used here, in which, according to the provider, the storage of user information is only triggered when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider uses YouTube cookies or comparable recognition technologies to collect information about user behaviour. According to information from YouTube, these are used for purposes including the collection of video statistics, the improvement of user-friendliness and the prevention of abusive behaviour. The YouTube server is informed about which of our pages you have visited. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not want your data to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles which it then evaluates. Such an evaluation is carried out according to Art. 6 (1)(f) GDPR on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles. You must contact YouTube to exercise this right. 

You can object to YouTube’s analysis of user behaviour and targeted advertising by clicking on the following link: https://tools.google.com/dlpage/gaoptout?hl=en

For more information about privacy at YouTube, please see their privacy policy: https://www.google.com/intl/policies/privacy

More Information

Customer Account

We set up a password-protected direct-access to the user data (customer account) stored by us for each customer who registers accordingly. Here you can view data about your orders and manage your address information. You undertake to treat the personal access-data confidentially and not to make them accessible to unauthorised third parties. We cannot assume any liability for misused passwords, unless we are responsible for the misuse.

We use the reCaptcha service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).

This query enables us to determine whether the entry has been created by a human or fraudulently by means of automated machine processing. The service includes the sending to Google of the IP address and, if necessary, additional data required by Google for the reCAPTCHA service. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR; this consent can be withdrawn at any time. The legality of any and all data processing operations previously carried out will not be affected by your withdrawal of consent. 

Otherwise, in accordance with Art. 6 (1)(f) GDPR, the use is based on our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam. If the data processing is based on our legitimate interest, you can object to the processing at any time with future effect.  In the event that IP anonymisation is activated on this website, your IP address will, however, previously be truncated by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of this service. The IP address of your browser transmitted in the reCaptcha process will not be combined with other data by Google. This data is subject to the deviating Google data protection provisions.

You can find out more about the Google privacy policy at: https://www.google.com/intl/en/policies/privacy/.

For more information on the use of cookies on our website and your right to withdraw consent, please refer to the “Cookies” section. 

Security

We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorised access. All our employees and service providers working for us are obliged to comply with the applicable privacy laws.

If we process data in countries outside the European Economic Area (“EEA”), we protect it based on an adequacy decision of the EU Commission Art. 45 (1) GDPR or use the standard contractual clauses of the EU Commission in accordance with Art. 46 (2)(c) GDPR when structuring contractual relationships with recipients in third countries.

Storage Period

We will store your data,

• if you have consented to the processing thereof, only until you withdraw your consent;
• if we need the data to perform a contract, only for as long as the contractual relationship with you exists;
• if we use the data on the basis of a legitimate interest, only as long as your interest in deletion or anonymisation does not outweigh this legitimate interest;
• if statutory retention obligations exist, until the end of the retention periods.

Your Rights

Right of Access

Right to data portability